Measurement & Insights

DLX ROI

Revolutionizing digital advertising measurement with DLX ROI.

DLX measures the actual offline sales lift resulting from your paid, earned and owned digital media across a universe of over 100MM consumers at the 1:1 level.

DLX ROI approach:

  • Unprecedented scale of 100 to 1000x traditional panel approaches eliminates selection biases and statistical significance concerns
  • Cross-publisher measurement creates ROI comparability across virtually every digitally-addressable media impression
  • Best-in-class data enables sales lift measurement across all key advertising verticals (CPG, Automotive, Retail, Financial Services, and more)
  • Technology integration and automation enable improved SLAs and attractive pricing

Most importantly, DLX ROI’s rigorous control methodology ensures differentiation between coincidence and causality, and puts to rest attribution concerns.